AIMA Business Simulation Experience: A Strategic Showdown at SIBM Hyderabad

When we heard that SIBM Hyderabad was hosting the AIMA Business Simulation competition, excitement and jitters kicked in. A battle of brainstorming? Count us in! Our team of four—armed with calculators, coffee and a shared enthusiasm for all things strategy—was ready to take on the challenge.

For those who do not know, in AIMA Business Simulation, you have to run a virtual company, where you have to take every small and big decision like a CEO. One has to keep an eye on the budget, production, marketing and yes, the moves of the contestants too! It is a platform where your strategic thinking and teamwork is truly tested. The biggest challenge? Earning profits and taking your company to the top of the market.

The plan of our team

Our team, novice in such competition tried to followed every word of the instructor. At first, everything seemed to go smoothly. The budget was divided, the production started, and we also planned the marketing campaign. But soon we realised that every decision is directly impacting profitability. At one point, sales of our product suddenly plummeted and we all went into a frenzy!

We rethought our strategy and gradually improved our decisions. Yes, sometimes funny and strange ideas came up, but amidst the laughter, our team did things right with gusto and stayed strong.

Teamwork and Patience: The real game changer

Our team was our biggest strength. Whenever a difficult decision came up, we would find a solution together. And whenever the situation was against us, we were patient. Over the course of several rounds of the competition, we learned that patience, consistent learning and solidarity are the keys to true business success. 

As the competition progressed, we improved our strategy. We saw what other teams were doing and we changed our decisions to counter their moves. 

The joy of winning: Fifth place

Finally, when the results were announced, our team took fifth place! It was a proud moment for us. Coming in fifth place in the midst of such strong competition also felt like a victory. It was the result of our hard work, passion to learn and teamwork.

Lessons to we learnt

We got to learn many important things from AIMA Business Simulation -The importance of teamwork, being patient in the face of adversity, and understanding that every decision in business has a far-reaching impact. This experience is not only preparing us as future business leaders, but also teaching us the right balance of fun and learning.

Now, we are all eagerly anticipating the next competition, and this time our goal is to make it to the top three!

Ms. Aashi Yadav

Batch 2024-26