When I began my MBA, I was definite about learning marketing in the food
industry. Therefore, interning at Paradise Biryani, a name that brings heritage,
taste, and recall of the brand, was like the perfect dream realized. It was not just
an internship but an opportunity to see how one of India’s most popular
restaurant chains balances heritage and responsiveness in the competitive
landscape.
Behind the Scenes of a Beloved Brand
During my time with the marketing team, I was entrusted with responsibilities that balanced
creativity, analytics, and strategy.
Social Media & Content Creation
One of my first key roles was contributing to social media management. I helped curate content
for platforms like Instagram and Facebook, crafting posts that reflected Paradise’s signature
look—rich, mouth-watering visuals paired with warm, engaging captions. Through this, I gained
hands-on experience in content planning, visual storytelling, and the importance of consistency
in brand voice.
Market Research & Competitor Analysis
To help the team develop sharper campaigns, I dove deep into market research and competitor
analysis. Exploring what other biryani chains and QSR brands were doing helped me understand
what makes Paradise truly stand out—its authenticity, customer trust, and consistent quality.
These insights were vital for brainstorming campaigns that stayed true to the brand while
standing out from the crowd.
Campaign Execution & Event Support
One highlight was working on festive campaigns during Ramadan and Diwali. I learned how
cultural moments can be powerful marketing opportunities, especially when paired with strong
visual content and timely offers. Supporting on-ground events also gave me a taste of what goes
into brand activations and customer engagement in real time.
Customer Engagement & Feedback Analysis
Marketing isn’t just about broadcasting—it’s about listening. I assisted in analyzing customer
reviews and feedback from platforms like Zomato, Swiggy, and Google. Identifying common
themes and sentiments helped the team tweak communication strategies and service
improvements. This was my first real brush with data-driven decision-making in marketing.
Collaborating Across Teams
What stood out to me the most was how cross-functional collaboration is key in food marketing.
Whether it was syncing with the culinary team for campaign photoshoots or coordinating with
operations for smooth campaign execution, I saw how every department played a role in
delivering the brand promise.
Key Takeaways
- Consistency is King – From taste to tone, consistency builds brand trust.
- Data Meets Creativity – Great marketing blends insights with innovation.
- Customer Feedback is Gold – What the customer says is the strategy.
- Adaptability is Crucial – In F&B, trends shift fast—you need to move faster.
Conclusion
My internship at Paradise Biryani wasn’t just a line on my resume—it was a flavorful, fulfilling
learning experience. I came in eager to learn marketing; I left understanding what it means to
create experiences, not just ads. If you’re someone who dreams of mixing strategy with spices,
and analytics with aroma—Paradise is the place to be.