Public relations are integral to an SIBM organization’s reputation which has the power to influence public perception via strategic communications. Maintaining a positive image and ethical integrity are crucial. PR professionals need to find a balance between spreading the good word about the University or Organization and giving the right facts.
Transparency and honesty are very important in terms of maintaining an ethical public image. PR professionals face a variety of ethical dilemmas. Just think of the challenge of communicating a company’s successes without exaggerating the results, or the delicate balance between protecting confidential information and meeting disclosure obligations.
Social media has increased the ethical challenges multi-fold as misinformation spreads which can hamper the overall public image. PR professionals must adhere to strict ethical guidelines in this digital age to ensure there is authenticity and honesty in the content put on various platforms. Ethics is the lifeboat of the Public Relations. Ethics can survive without Public Relations but Public Relations cannot survive without ethics. Be truthful, and humble, and find the right balance between what should be shown and what needs to be shown
Abhimanyu Babbar
MBA Student 2024-26
Interesting read. Maintaining transparency and honesty while effectively promoting an organization is a delicate balance.
Insightful
PR is super integral in every organization. This blog speaks accurately about the very fact of how crucial PR is !
This is good read, definitely recommend!
Insightful!
Insightful!
Really true! Having strong ethics is essential in today’s world. Great blog Abhimanyu! ✨👏🏻
Great blog content! Loved how you highlighted the importance of ethics in PR, especially in today’s digital landscape.
I’m not typically a blog reader, but this one had me hooked! Great blog Abhimanyu.
Good read 👍
Insightful!
Great blog!!
Very well written. 😀
Wonderful!
Very well articulated
I highly recommend it read. put in great effort.